T.D. (Founder & CEO, 30s)

Executive Coaching+ Startup Plan

What changes did you notice through the sessions?

Before

Before the sessions, I could articulate the challenges myself and see potential directions for addressing them. However, I lacked clarity on promising approaches or practical implementation schemes, preventing clear decision-making.

After

Through the sessions, I was able to formulate concrete hypotheses for the challenges. A major shift was reaching actionable ideas, including perspectives on finance schemes and corporate structure. I now feel capable of making decisions that truly resonate with me and committing to them.

What are the key features of Charmi Coaching, and who would you recommend it to?

Charmi Coaching goes beyond simple questioning—it helps turn insights into concrete hypotheses and actionable ideas. What stood out was not only clarifying priorities but also generating compelling options, supported by expertise in startups, finance, and corporate structures. Sessions felt like creative and practical strategy work combined.

Recommended for:
Executives and entrepreneurs facing complex management or expansion challenges. It provides objective, third-party perspective and specialized expertise that strengthen decision-making. Particularly valuable for those pursuing global expansion, as it offers practical guidance on financing, corporate structures, and cross-border decision-making.

Y.I. (CFO, 40s)

Executive Coaching

What changes did you notice through the sessions?

Before

Until now, my work had been fulfilling enough, but every time I paused to think, “What is it that I truly want to do?”, I would just feel vague and couldn’t find a clear answer.
I was also aware of certain thought patterns that clouded my mind, but I didn’t particularly address or process them.

After

During the sessions, I was able to organize my personal aspirations and core values, which helped me recognize the kind of state I wanted to achieve, as well as the goals (purpose) I wished to realize and the areas where I wanted to contribute.
This process helped me release long-held mental fog and tension.
By verbalizing my thought patterns, I could better understand their origins and consciously address them when they surfaced.

What are the key features of Charmi Coaching, and who would you recommend it to?

The coaching style is characterized by the clarity and precision of the questions.
Answering them naturally led me to organize my own thoughts and gain new clarity.
Since we often become too absorbed in our roles and responsibilities at work, there are few opportunities to express or externalize our deeper aspirations and perspectives.
That’s why I believe Charmi Coaching — which helps you verbalize and visualize your intentions and values — is beneficial and suitable for almost anyone.

I.F. (Founder & CEO, 40s)

Executive Coaching

What changes did you notice through the sessions?

Before

In our rush to expand overseas, we entered multiple markets simultaneously, which left both my team and myself exhausted.
The lack of clear decision-making criteria caused frequent shifts in strategy, becoming the greatest risk to our business.

After

By thoroughly examining the fundamental question of why I wanted to take on a global challenge—digging deep into my emotions and past experiences—I was able to clarify my reasoning.
Decision-making became far simpler, and the hesitation disappeared. As a result, trust from overseas partners increased, and a calmer, more focused atmosphere spread throughout the company.

What are the key features of Charmi Coaching, and who would you recommend it to?

This is not about temporary motivation. It is about aligning one’s inner foundation through deep reflection, and translating that directly into business decisions and negotiations.
Mari created a kind and relaxed space, yet her questions were insightful that they made me stop and truly face my real feelings. I could have an honest conversation with myself without pretending.

For leaders aiming to go global, it serves not only as a strategic sparring partner but also as an emotional anchor.